Blue Ocean Shift with Reneé Mauborgne
April 6 @ 8:30 am - 10:30 am| $35
Continuing the Defining Innovation Global Speaker Spring 2018 Series, the Arts + Business Council (ABC) invites you to experience the work of Reneé Mauborgne—professor and co-author of Blue Ocean Strategy and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France—as she presents Blue Ocean Shift, a definitive guide to the human side of innovation strategy. Mauborgne’s approach to “Nondisruptive Creation” means that anyone in any organization can be creative and make a Blue Ocean Shift with the book’s systematic five-step process.
Mauborgne’s Blue Ocean Shift is opening up new frontiers of opportunity, growth and jobs for organizations everywhere. From Wawa here in the region to national governments, startups, multinationals and nonprofits around the world, Mauborgne will share how these organizations are using these seminal strategies to favorably reshape market boundaries and change the conversations about where opportunities reside. “Focusing on competing misses huge growth opportunities. Think Creating,” says Mauborgne, ranked in the top 3 on the Thinkers50 list of the World’s Top Management Gurus — the highest ranked woman ever on the Thinkers50.
ABC strengthens creative culture through high impact innovation and leadership programming. Join us to hear from one of the world’s preeminent experts on business strategy and innovation, on how she advises organization to shift from a red ocean crowded with competition to a blue ocean of uncontested market space.
VIP TICKET INCLUDES COPY OF BLUE OCEAN SHIFT AND BOOK SIGNING
8:30am-9:00am: Registration, Networking
9:00am-10:30am: Welcome/Opening Remarks
Interview with Reneé Mauborgne
Strategy Salon Series