2021 Digital Drawingboard Curriculum
All sessions take place on Wednesday mornings from 9 am to 12 pm, with a 15-minute break in the middle, and ending earlier as needed. All sessions should be interactive and energizing, recognizing how hard it is to spend three straight hours on Zoom.
Week 1: October 27, 2021
Frameworks for Innovation: Design Thinking & DEI
Mike Gadsby, O3 World
Carla Thomas and Tanya O’Neill, The Realize Group
We begin the program with learning fundamental frameworks of Design Thinking and Diversity, Equity, and Inclusion to set the groundwork for the sessions ahead. How you think about changing your online operations and programs is as important as what you change. This introduction to Design Thinking will explain how to use human-centered, iterative processes to better connect with your organization’s stakeholders. The DEI session will encourage participants to rethink how they commit to diversity, equity, inclusion, and access, particularly in their digital marketing, online programs, and internal systems.
Week 2: November 3, 2021
Engaging Audiences through Social Media and Newsletters
Will Toms, REC Philly
Annemarie Dooling, McClatchy
This session is all about engaging audiences. If you think you know how to run your social media accounts effectively, think again. This session is chock full of tips and tricks to make your social media stand out and truly express your organization’s identity and offerings. Newsletters are also important to engaging audiences, and we will explore different styles and types of newsletters, ways to segment audiences, and how to win your audience’s inbox.
Week 3: November 10, 2021
Going virtual: Online Programming and Augmented Reality
Leigh Goldenberg, The Wilma Theater
Danielle Allen, The Philadelphia Orchestra
Marangeli Mejia-Rabell, Latino Film Festival
Brett Renfer, Blue Cadet
Howard McCabe, Dream Syndicate
Online programming in 2021 means more than just hosting events on Zoom. Hear from and share your experiences with peer leaders who have taken online arts programming to new heights with hybrid productions, online streaming, virtual art galleries, podcasts, and more. Want to take your digital experiences to the next level? Consider using augmented reality to change how your audience experiences your organization’s work. Hear from local tech leaders working with arts organizations using AR, and find out how this innovative technology can enhance your portfolio of offerings.
Week 4: November 17, 2021
Fundraising, Branding, and Accessing Volunteer Help
Ian Standish, CCS Fundraising
Alan Jacobson and Brian Jacobson, J2
Leo Otting, Philadelphia Foundation
In the fourth session of Digital Drawingboard, we will pull together what we’ve learned so far and leverage these new ideas for greater impact. We will start with an overview of online fundraising strategies. The pandemic has changed how many organizations fundraise and this session will address some major fundraising questions like how to launch an online fundraising campaign, how to fundraise without an in-person gala, and more. Then we will explore how to bring all of our digital elements together into one package: your brand. How will you take what you’ve learned in Digital Drawingboard and adjust your organization’s brand, identity, and website? Finally, through our partnership with the Philadelphia Foundation, we will encourage participants to access the Key Skills Hub (KSH), a system that matches nonprofits with volunteer help. Digital Drawingboard participants can immediately access the KSH to find volunteer help to implement the ideas and technologies discussed throughout the program.