Engaging audiences with inspiring digital experiences has become mission-critical, but having the most effective tools to bring them to life is certainly not guaranteed. When considering the most exciting and successful digital experiences in the world right now, games rank highly among them–and rightly so. They’re designed that way! This workshop will demonstrate how game design frameworks can be applied to the design of all kinds of digital experiences that build intentional and meaningful relationships.
Workshop Level: Intermediate
Rachel Eve Ginsberg, Interaction Lab at Cooper Hewitt, Smithsonian Design Museum
Rachel Eve Ginsberg is a creative strategist and experience designer exploring the relationship between information systems, interaction design, and sensemaking as the founding director of the Interaction Lab at Cooper Hewitt, Smithsonian Design Museum, and an independent strategic consultant. In her artistic work, Rachel experiments with interactive experiences that drive self-discovery and personal transformation. Ginsberg has shown work at New York Film Festival, Sundance Film Festival, and International Documentary Festival Amsterdam (IDFA). Generous, radical collaboration, transdisciplinary problem solving, and non-hierarchical systems thinking heavily inform both artistic and professional practices.