We’re proud to announce Angelina Sciolla as the 2019 recipient of the Business Volunteers for the Arts Award. The BVA award winner can be nominated by the arts clients they served, the nominated individual, or the nominated individual’s business, for outstanding service as a skills-based volunteer. BVA places business professionals as volunteer consultants with nonprofit arts and culture organizations in the areas of marketing, public relations, strategic planning, event planning, human resources management, and financial management.
Angelina Sciolla was serving as the VP, Associate Creative Director of Ogilvy Health when she was connected with the Upper Darby Arts & Education Foundation (UDAEF) in 2017 through the Arts + Business Council’s Business Volunteers for the Arts (BVA) program. She now serves as the Executive Creative Director at Benchworks, a healthcare advertising agency. When Sciolla signed on, Jennifer Schoener, Executive Director of UDAEF, presented her with this challenge: create a marketing plan for the UDAEF’s expanding education efforts and assist the organization in designing new marketing materials to reach corporate and individual donors, focusing on its large alumni population.
First Sciolla met with UDAEF’s Board to listen and to help create a vision for the organization’s strategic direction. From that Sciolla developed positioning and messaging and got to work on developing the materials that would ultimately lend a professional look and feel to UDAEF’s marketing approach. Together with BVA volunteer designer Josh Levitas, they designed 3 pieces;: a corporate donor package, an individual (alumni) donor package, and a media kit. Once these materials were approved by the Board, Sciolla and Levitas coordinated a photoshoot with UDAEF alumni, current students, and donors to include in the marketing packages. They also collected donor and alumni testimonials to present in the final corporate sponsor package.
Schoener says of Sciolla’s hard work and dedication: “Angelina’s incredible vision, commitment, efficiency, and drive has really pulled together a vast amount of information into a very manageable project. Her tremendous passion for volunteering and her attention to detail really catapulted this marketing project much further and faster than I could have dreamed. She designed marketing samples for UDAEF so that we may use them for future years (given our limited budget) and she is a ‘non-profit’s dream come true’.”